LearnCast is watching the battle between Apple and Adobe ( Flash vs. HTML5) , with both sides creating concern within schools and  companies / users who have invested time and expense adopting Flash and creating a standard in web based  rich media.

LearnCast  supports  most media types when publishing educational materials, including Flash. We use a Flash to H264  transcode “On the Fly” or “On Demand” . We are solving the issues facing rich media on the mobile device!

1. Device detection – any device that requests the Flash Media – LearnCast transcodes on demand with the correct formats.

2. Media uploads – We allow our “Authors” to upload a wide variety of media formats including Flash video and audio and we use our Transcoding technologies to repurpose into H.264 formats.

3. We repurpose existing content so that mobile devices and desktops together can view the educational programs.

This is an OPPORTUNITY for LearnCast to show its powerful solutions and we expect fully to take advantage of this !!

Adobe states that 1.8 Billion internet users with 99% of those users have Flash installed. That’s not going to change in the next few years.  Apple is a disruptive, competitor ( let’s not forget awesome, innovative). It’s their goal to out position Adobe – by not supporting Flash rather using HTML 5 as an “Open Standard”. It’s an interesting position, and LearnCast can help any company that is facing this problem, especially where mobile devices are introduced into the mix.

From Apple – “Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.”

“When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.”

READ MORE – http://www.apple.com/hotnews/thoughts-on-flash/