LearnCast® is designed for the enterprise by repurposing existing educational content to any mobile device, including video.
LearnCast is capable of providing a complete mobile solution and strategy for delivering mobile content including corporate messaging and pure educational content to thousands of mobile workers world-wide.
LearnCast is a registered trademark
October 9, 2012
LearnCast is proud to be co-sponsoring DevLearn 2012, Oct 31- Nov 1, in Las Vegas. This year we will be introducing our new look and feel, rolling out the industries first and most robust mobile learning platform that has been selected by the top FORTUNE 50 companies as the fastest, simplest content creation tools, content delivery and measurement systems.
Our customers are excited to see us at DevLearn and meet our team. This year we will have our Southwest sales team present in the booth and around the show – please come over and meet them.
LearnCast is going to roll out our new brand, our new pricing plans, our new features and new road map.
If your company is seeking a better learning system, or advise and help from the most experienced company ( 25 year experienced company ) and the veterans in e-learning, mobile learning and behavioral learning, come over and meet with us at Dev Learn 2012. You will be very glad you did.
August 30, 2012
Mobile Mentoring for Teachers
Facilitating online and mobile learning just got easier!
LearnKey’s self-paced video courseware training now includes “Mobile Mentoring for Teachers” – a powerful new feature providing the ultimate learning experience for both student and teacher.
Combining video training courseware, pre-assesments and post-assessments, workbooks, and MasterExams, Instructional Mobile Mentoring is the first in the eLearning industry to tie both teachers and students to mobile learning.
- Powered by LearnCast, a world-class mobile learning platform
- Course-specific mobile instructional mentoring
- Tips from author on key objectives and coverage of topics
- Course-specific projects for students
- Mobi Alerts ensure your lesson stays on track
- Social engagement – interactive chat within each course
- Quizzes and exams
- Best practices for online learning
- Teacher and student sessions delivered to any mobile device
- Monthly polling and rapid feedback
- Streamlined learning process – a complete learning experience from beginning to end
- Higher pass rates
- Improves teacher and student engagement
- Learning reach expanded to mobile and online
July 31, 2012
(MoneyWatch) Telecommuting can be a wonderful solution for people who live far from their office or want a flexible work schedule and environment. But it’s not a one-size-fits-all fix.
I recently spoke about this with David Clemons, co-author with Michael Kroth of “Managing the Mobile Workforce.” Clemons and Kroth have helped executives at mega-corporations like Samsung, Deloitte, and KPMG manage telecommuting employees. And while Clemons clearly believes in working remotely, he agrees that it’s not for everyone. Here are four reasons why telecommuting might stall your career:
Your company isn’t set up for it. If your company offers you a telecommuting option, take a look at the infrastructure in place for working remotely. For instance, Clemons says managers need to provide off-site employees clear expectations, work flow, and field support. Otherwise, you’ll quickly fall out of the loop and eventually flounder.
You don’t like working alone. Do you pack your weekends full of social and family activities because you dislike solitude? Or do you make it a priority to get solo time to recharge your batteries or get some work done? “If you think you need many people to interact with, be present with, and face-to-face with to ‘feel’ part of the team, you might reconsider going mobile,” says Clemons.
You don’t communicate well virtually. Are you best in face-to-face meetings when you can look someone in the eye? You may get tired of conference calls, phone check-ins, and email. If you do choose to telecommute but prefer meeting with people in person, make that a priority. Working remotely doesn’t necessarily mean you can’t come into the office on a regular basis.
You’re not self-motivated. Be honest with yourself: If no one is watching, will you not only get the job done, but push yourself to be better? Unfortunately, recent research has shown that telecommuters tend to get smaller raises and promoted less often than their of office-going colleagues. If you need a boss or even office rivalries to get your competitive spirit going, you may want to reconsider working from home.
See the actual link – here : http://www.cbsnews.com/8301-500395_162-57481870/4-reasons-to-say-no-to-telecommuting/
Amy Levin-Epstein is a freelance writer who has been published in dozens of magazines (including Glamour, Self and Redbook), websites (including AOLHealth.com, Babble.com and Details.com) and newspapers (including The New York Post and the Boston Globe). To read more of her writing, visitAmyLevinEpstein.com. Follow her on Twitter at @MWOnTheJob.
Every company manager wants his or her messaging opened by the internal staff and external partner list, immediately and with feedback and follow up. Well, it’s tough to expect that you will get a high rate of “open” unless everything is perfect. “Perfect” is almost impossible.
When is it too much, or the frequency of sending your messages more than your audience will support? One thing for sure is that you don’t want your own audience to block your messages or ignore you completely. If you can build TRUST early on, by giving high value first, it helps your audience to trust your not wasting their time. We all know how URGENT your message is, but does your audience?
The best we have seen to get your messaging read is to have a full strategy, be everywhere your audience is looking. This means in print, in email, in SMS text messaging ,using mobile widgets that point to your message, bill boards, car wrappers, sides of building ….and the list it goes on and on.
If you’re not getting the high “Hit Rate” you are expecting consider some of these tips:
How many delivery methods are you using to get your message out? ( SEVEN SUGGESTIONS)
A.) E-Mail – make sure you have the “From” and “Subject” carefully filled out. Most people would rather know the company and person , as compared to just the person. Subjects need to grab attention in 1.5 seconds. So carefully choose your “value to me” words. Test internally first – ask for feedback
B.) SMS Text Messaging – For your internal group , those who know you , those who expect you to connect with their mobile device via a mobile carrier or mobile platform technology. Your message has very limited room and should be designed with high value words. Every word must provide value. Use every available character you can. Test it internally first and get feedback from your group – before you launch.
C.) Widgets that fit into your web page strategy. Widgets are designed by various platforms to like your audience from a web page directly to content that has been customized for their device.
D.) QR-Codes – these have a long way to go before people get tired of them. You know why? Ease of use – one click and the content you request is right infront of you. LearnCast builds these custom mobile tags automatically and allows you to print or download the artwork so you can use your QR-Codes everywhere. East to scan or click.
E.) URL = easy to distribute and can go on everything that is connected to a web. If you include the URL on your internal Twitter like service or Group Chat or email, web page or blog – we know you will get clicks.
F.) Key Words attached to Mobile Short Codes – this is a very easy way to have someone text to receive the content such as “LEARNCAST” to 878787
G.) Mobile App – Free Download of your Android or Apple app with your content already assigned to all new users – what a fantastic way to get more views and a more committed audience. Any content can be secured with PREMIUMS ( secured content) and given away with FREEMIUMS (Free content) .
Send a compelling message, keep you promise of high value. If they are not opening your messages, one of three things are happening. One, they have too many messages and do not see your title / message as a priority. Two, they do not see your title / message as urgent – so they will get back to it later. But never will see the message again. Three, the first message was a poor user experience therefore they will not open another.
*Isn’t your goal to have them want to re-open the next message? Make this one the best.
Keep your delivery consistent, meaning, let your audience expect another good experience
Keep the consistency of when the users can expect to be alerted to your content. If they like it they will be waiting for the next round of content. Try to keep the style of delivery consistent even if you change up the messaging.
Build TRUST by not over whelming your audience with too much information.
Not always easy to do.
This is by far the most valuable advice we can give. Your audience needs to see a professional, well thought out program, campaign or learning experience. In any case, you should consider that short is valuable. “One Mobile Minutes” are very helpful to everyone because the content is pinpointed to interest quickly. Try to schedule the initial content in a consistent timelime. Sometimes “when” the message is sent is just as important as the content
Relevance – Keep the language so that this group, this team, this pool of people can understand the messaging.
Get feed back from everyone – all the time. Asking your audience how to improve the user experience is a very good idea. Include them and listen. They will tell you something of value every time.
QR-Codes ( MobiTags) if you plan on peppering your TAGS everywhere make sure your landing pages are using both FREEMIUM and PREMIUM content. By delivering free content via the access point of a MobiTag, Your audience is only one scan away from viewing your content.
Contest, Win This, Chosen Best of Class, Top 5 Reasons, Award Given – Each of these titles bring interest to you message and or program. Many times we have to incent our viewers to get them to open our messages and engage in our content. Try a word like one of the words or phrases above.
Write good content – the information your audience wants and then ask for feedback! Be clever, be smart and know what contents is considered “Engaging”. Ask your audience for their feedback – to share their opinion. The more you listen to your customer the more you will know their real need.
Calls to Action – What do you want your audience to do ? Part of your plan is to know ahead of time where you want your audience to go – or what you are expecting them to view. With our goal to get more “opens” more “views” we need to plan our content to place high value upfront. A simple link into a common web page – might not be the right answer. We suggest you map out your strategy and really think through how much time is spent on every landing page, every link, video, poll, quiz etc.
Any of these small ideas above can and should work help you receive more views and more time spent by your audience reviewing your valuable offerings and messaging. You are asking them to stop what they are doing and or thinking about and view your message. Not an easy task with busy professionals. But try a few of these ides. You might find success is as simple as your Subject line or that you are using more than one delivery method.
May 4, 2012
Boise Idaho – May 3 2012,
MobiAlert ™ has been added to the LearnCast® Mobile Platform. This value added feature of sending SMS Text Messaging along with e-mail support messages to learners to inform them about important learning initiatives, competitive information, training, reminders ETC.
LearnCast represents the first mobile publishing system specific to the enterprise mobile workforce that has created a truly unique learning experience for both our Authors and our client learners.
MobiAlert (TM) represents an enterprise grade, Software as a Service (SaaS) solution that can create, distribute and collect feedback in real-time. Now reaching the mobile workforce and learners is easy and automated.
MobiAlert ™ is simple, it creates an urgent message that is 6 times more likely to be read and engaged than standard email.
With all the mixed communications thrown at sales teams today and tech teams today – it’s amazing these teams can stay productive while answering thousands of emails. Learncast provides a unified approach to communications and training that gets results in real-time.
MobiAlert is a necessary tool and a needed process for managers that lead a mobile workforce, or those marketing managers that need to reach their mobile audience. “Alerts” are designed to repeating schedule of time, daily , weekly or monthly.
“If a manger wants to improve Learning Performance showing an improved ROI, the key is reminding people what is expected and driving clear expectations in small chunks that are manageable”, states David Clemons, CEO and Founder of LearnCast.
Mobile alerts create a simple and effective way to connect groups of people with relevant interests.
Send notifications to:
- Learners, for course information, meetings and notifications.
- Enterprise employees, for meeting reminders, announcements, & important information.
- Consumers, for product announcements, services, and general interest notifications.
February 13, 2012
IDC Predicts 2012 Will Be the Year of Mobile and Cloud Platform Wars as IT Vendors Vie for Leadership While the Industry Redefines Itself
“The industry’s shift to the 3rd Platform will accelerate in 2012, forcing the industry’s leaders to make bold investments and fateful decisions”
FRAMINGHAM, Mass.–(BUSINESS WIRE)–One year ago, International Data Corporation (IDC) predicted that the IT industry’s next dominant platform, built on mobile computing, cloud services, social networking, and big data analytics technologies, would begin its transition into the mainstream. Today, spending on these technologies is growing at about 18% per year and is expected to account for at least 80% of IT spending growth between now and 2020. With future market revenues at stake, IDC predicts that 2012 will be marked by some of the first high-stakes battles as companies seek to position themselves for leadership in these critical and fast-growing technology areas.
Overall, IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics. Meanwhile, emerging markets (defined as all markets except North America, Western Europe, Japan, Australia, and New Zealand) will drive more than half of all IT spending growth worldwide in 2012, led by the BRIC countries (Brazil, Russia, India, and China) and a handful of other fast-growing markets like Indonesia, Vietnam, and Saudi Arabia. The growing importance of these markets is reflected in IDC’s prediction that China will surpass Japan as the world’s second largest IT market sometime in the course of the year.
2012 will also be the Year of Mobile Ascendency as mobile devices (smartphones and media tablets) surpass PCs in both shipments and spending and mobile apps, with 85 billion downloads, generate more revenue than the mainframe market. The mobility market will see heated competition in 2012 as Microsoft joins the crucial battle for dominance in the mobile operating system (OS) market and the Kindle Fire challenges the iPad in the media tablet market. Similarly, a host of new mobile devices with “good enough” capabilities (think “smartphone lite”) will challenge the current device leaders on price and functionality in key emerging markets like China, India, Indonesia, and Brazil.
- Mobile data network spending will exceed fixed data network spending for the first time
- 80% of new commercial enterprise apps will be deployed on cloud platforms
- 15% of new mobile apps will be based on HTML5 by year’s end
- Vendors from emerging markets, such as Huawei and China Telecom, will make an aggressive push into developed markets, including the U.S.
- The number of intelligent, communicating devices on the network will outnumber “traditional computing” devices by almost 2 to 1 within next 24 months, changing the way we think – and interact – with each other and devices on the network
February 8, 2012
Statistics Summary for Learncast.com
Learncast.com visitors view an average of 3.7 unique pages per day. Approximately 94% of visitors to the site come from the US, where it has attained a traffic rank of 218,479. Visitors to Learncast.com spend approximately three minutes per visit to the site and 31 seconds per pageview.
The site is relatively popular among users in the city of San Francisco (where it is ranked #32,174).
We have much to learn about global traffic ranking, but we have our eyes on our merger partnerships such as : Better Learning Systems, our global partners and clients and other means of gaining the attention of the mobile workforce and the M-Generation ( That’s the Mobi-Generation).
CEO of LearnCast.com
Partner – Better Learning Systems
February 8, 2012
Industry Leaders Merge – LearnKey®, LearnCast® and Predix
Three powerful companies merge to form a very strategic learning entity known as Better Learning Systems (BLS).
LearnKey® Inc., LearnCast® Inc., and Predix Inc., combine their executive leadership teams, global experience and financial resources to create the “next big idea” in the learning industry, Better Learning Systems.
These three companies all share a similar background of delivering first-to-market solutions and innovations within the learning, e-learning and mobile learning industries. Their stories include accomplishments such as the first video-based software training company (1987); the first privately held company to deliver interactive CD-ROM to the market with video, labs and assessments; the first company to stream learning video in an online learning portal with labs and assessments; and possibly the first mobile platform to specifically offer rapid development tools, learning management tools, video transcoding with global distribution specific to learning within one cloud-based system.
“I’m really interested to see how our existing customer base adopts our new and strategic offerings. This will prove to have more value with better reach and deeper measurements for everyone”, stated David Clemons CEO and Founder of LearnCast.com
“The global industry of video based training, online learning, mobile innovation and individual talent discovery through software, will see something fantastic at Better Learning Systems”, stated Clemons
This merger represents a very big move for the privately held LearnKey®, the original video-based software training company launched in 1987, who has brought together an interesting blend of mobile technology and professional behavioral assessment technology and know-how together under one vision – one mission. “Build a Better Learning System”
Read the companies press announcement here on PRWEB WIRE – http://www.prweb.com/releases/2012/2/prweb9156955.htm
October 24, 2011
According to the announcement from COMSCORE, the leading research group on mobility and mobile trending, the use of social networks on mobile devices soared 37% during the last year 2011. Mobile strategies are paying off Facebook, Twitter and Linked In. The majority of the Mobile Social Networkers are reading posts while on their devices.
HERE IS THE INSIDE SCOOP OF WHAT THIS ACTUALLY MEANS !
Each of these networks create user notifications, sharing links and likes and dislikes. Making it easy for those who subscribe to stay informed immediately if anything is happening on their personal network. What a perfect way to keep users connected and informed and social.
RESTON, VA, October 20, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.